P&G: Consumer Research Sprints

Research Collaboration
Organizations:
Timeline:
Project Type:
Software:
Live Well Collaborative
Procter & Gamble (P&G)
Team:
Alex Gao, Delaney Burke, Nathan Brunner, Kartavya Singh, Marissa Cheslock, Danny Smoroske
4 months - January–May 2025
Consumer Research, Product Design, Qualitative Research
Miro, Otter.ai, Figma, PowerPoint, Slack

Overview

Sprint models are common approach used in the research industry to efficiently identify insights so they can be quickly implemented. Live Well Collaborative explored the possibility of adding this type of model to their existing design research model.

Utilizing existing research from previous P&G semesters, the Live Well team explored how this sprint model would work within an academic semester. As the semester progressed the team expanded to conducting primary and secondary research in the 4-week sprint model.

Consumer Research Sprints:
Sprint 1: Swiffer
Sprint 2: AirCare
Sprint 3: TBD
Sprint 4: TBD

Feel free to reach out with requests for discussion and further information.
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